Stand Up To Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF) established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon that was televised by three major broadcast networks (ABC, NBC, CBS) in over 170 countries on September 5, 2008. SU2C made over $100 million after that evenings broadcast.
The SU2C leadership team includes news anchor Katie Couric; the Entertainment Industry Foundation, represented by Board of Directors Chairperson Sherry Lansing and CEO Lisa Paulsen; Laura Ziskin; the Noreen Fraser Foundation and its executives Noreen Fraser, Woody Fraser, Rusty Robertson and Sue Schwartz; and nonprofit executive Ellen Ziffren.
Just Stand Up!
Just Stand Up!
Stand Up 2 Cancer
Publications Established in 2008: Stand up to Cancer
No comments:
Post a Comment